Hidden Email Tracking Images

Tracking helps businesses measure Results

Your sales person sends an email. And waits. And waits. And waits.

What if you never had to ask this question again: Did you read my email?
The value added and the amount of time saved by this one feature is life changing. You and your team now get immediate feedback. In sales, this is critical to understanding the engagement of your prospect.

What if you knew your contact just opened your proposal?
Knowing that a prospect has engaged with your email by clicking a link tells you a lot. Whatever you had just sent, has intrigued them in some way. While an open-notification relays that your email was delivered, a click-notification conveys interest.

Email tracking isn't perfect, but it is far better than nothing. Keep reading to find out how you can improve its reliability.

Tracking is easy to do

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Email Analytics and Tracking

How does Open- and Click-Tracking work?

Obviously, we can't give away all of the secrets.
But, we can layout the groundwork for how email tracking technologies work.

Call it a Web Beacon, Tracking Bug, or Web Bug

Mass Email Marketers have been using this type of technology for years. It is only recently that the concept has been applied to more of a one-on-one, individual contact communication.

Either way, what you're talking about is an image, usually about 1x1 pixel in size, with a transparent background, so it appears invisible where ever it is shown. When the user opens the HTML email, the email client needs to contact the web-server to get that image.

With this client-server request, a lot of user information is transmitted to the web server:

  • Client-side IP address
  • Date/time of request (Hence, when something was opened, or clicked)
  • Operating System and version
  • Web Browser and version
  • And more...

Because this image name or ID is unique to your email, the server knows you opened the email and can record all of the data points listed above.

Click-Tracking essentially works the same way

A clickable link in an email should immediately take you to the end-destination or document, right?
Nope! When properly implemented, the link first takes you to an intermediate site, that records all the above stats, determines what the real destination or document is, then takes you there. Pretty cool huh?

This way, the sender has a record of what you clicked on and when.