What's the Return on Investment?

How do you measure the Performance of Email Signatures?

You can send out a ton a email on your own, without any custom signature: No branding. No tracking. No analytics.
But what good is that? If it can't be measured, it can't be improved!

According to Hochman Consultants and others, Cost-per-Click Advertising has been on a steady rise for the last few years. In 2015, the average cost per click was $1.58; up over 50% from the prior year. Using an Email signature powered by sigbop's tracking and analytics, you will get much lower costs per click, as well as higher Click-through and conversion rates.

But, you say, How much lower are the costs?

Let's say you have 50 employees, and they each send 20 out-bound business-related emails/day. That's 1,000 signature impressions per day, or approximately 360,000 impressions per year. Under Google Adwords (or Bing advertising or similar methods), those impressions would have resulted in approximately 3,600 clicks. At $1.58/click, it would cost you $5,688.

If everyone in your office purchased a Platinum license ($5/mo), it could cost you $250/month, or $3,000/yr.
So, just in terms of costs, we've saved you almost 50% the price of Pay-per-Click, or approximately $2,700 just in savings.

Now, let's talk about the potential returns.

What we're not talking about is sending mass emails to unknown recipients. On these types of emails, the average click-through rate is only 0.5% with a conversion-rate of 3.4%

What we are talking about getting your branding and new services out in front of existing customers and qualified leads.
Did you know that the probability of selling to an existing customer is 5 times greater? This presents a click-through rate of 2.5% with a conversion-rate of 6%.  

Let's say your new product or service that you're marketing sold for $20. Using the previous numbers, and new click-through and conversion-rates, you're talking about getting approximately 9,000 clicks and 540 conversions, with gross sales of $10,800.

So, in this example, the return on the investment of $3,000 is approximately $10,800. Add in the savings of $2,700 and you're $13,500 ahead of the game when compared to Pay-per-Click advertising.