Your Corporate Identity helps consumers with brand recognition.

Your brand goes way beyond just a logo or graphic element.

Your brand is how you want your audience to perceive you.

Brand Indentity vs Brand Image

Your brand helps set you apart from the competition.

People tend to do business with companies they are familiar with. If your branding is consistent and easy to recognize, it can help people feel more at ease purchasing your products or services.

Your brand helps you create clarity and stay focused.

It is important to remember that your brand represents you. You are the brand, your staff is the brand, your marketing materials are the brand. Branding includes the entire customer experience: The website, social media experiences, the way you answer the phone, to the way customers experience and interact with your staff. What do they say about you, and what do they say about what you’re going to deliver (promise) to the customer?

Branding Effects Emotions

All logos, branding, trademarks are the property of their rightful owners.

Perception is everything!

Branding goes way beyond just a logo or graphic element.

Many small organizations and start-ups neglect spending the necessary time thinking about their brand in this broad sense and the impact it has on their business.

A strong brand provides value for your business.

A good brand connects with people at an emotional level, they feel good when they buy the brand. Purchasing is an emotional experience. Having a strong brand helps people feel good at an emotional level each time they engage with the company.

Email Disclaimers help Business Branding

sigbop's Email Signature Solution can automatically add an email disclaimer to your digital signature.

- Automatic Disclaimers make your business correspondence look more professional.

- Can help limit your corporate liability.

- Helps with Email Compliance Laws.


Sample Email, Legal Disclaimer

This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. If you have received this email in error please notify the system manager. This message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system. If you are not the intended recipient you are notified that disclosing, copying, distributing or taking any action in reliance on the contents of this information is strictly prohibited.

Articles, Banners, News and more.

sigbop's Email Signature Widgets can incorporate a lot of branding details

- Logos and Photos

- Links to News, Articles, or Blog entries.

- Google Map business address mapping

- Social Media Icons turn your signature into a launch-pad

  • Tallahassee Template
  • Rocky Mountain Template
  • Las Vegas Template
  • New Jersey Template

Inconsistent Branding has serious consequences

Branding Consistency is important. Why?

- Differentiate your business from competitors

- Delivers and reinforces your key corporate message

- Exceed customer expectations by driving authority and trust in your business

- Drives customer loyalty

It is difficult for people to verify the authenticity of your communications if your branding isn’t consistent, making them less likely to purchase as a direct result. Without visual consistency, your branding looks careless and unprofessional which will have a negative impact on customer's perception of your brand.

How is my business image perceived?

Fix my image. Build my brand.